Being a football fan I have few fonder memories of my childhood than those centred on my treasured Panini sticker books. I avidly collected the faces of the football stars in my albums and couldn’t wait to invest in the next packet of stickers. When this year’s World Cup started I couldn’t shake the feeling that something was missing in my life. I was about to witness a footballing fiesta but I did not have a sticker album and I felt an overwhelming desire to get one.