There are few corporate logos as universally recognised as the Nike swoosh and perhaps that single little image has been at least partly responsible for the brand’s enormous success. Nike has proved itself to be a trend setting brand with great drive and Nike’s enduring popularity has been really quite something when you think about it. Continue reading
I was really quite excited when I first heard about Channel 4’s new reality show The Jump last year. I am not a great fan of watching Z listers play silly games usually but I am interested in skiing and couldn’t help wondering how they would all fare. I also devilishly considered the fact that snow sports can result in some fairly major accidents so there was bound to be a bit of drama along the way!
For those who have not seen the programme, The Jump pits celebrities against each other in a series of snow sports including skiing, speed skiing, bobsleigh and skeleton. In each round those who finish in the bottom two must brave the ski jump to decide who leaves the competition. Continue reading
Like many people of a certain age I have to watch my weight very carefully. I only have to look at the wrong food and I can feel my waistband expanding. I am studious about what and how much I eat. I run 5 times each week for at least 4 miles and I also play badminton and make regular visits to the indoor ski centre. On the whole things are going well but I am constantly amazed at how many temptations get thrown in my path. It is like walking a tightrope every day and I can easily understand why so many people struggle to lose weight. Continue reading